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Nevada Matters. Be Counted.

Beginning March 12th through April 1st, every Nevadan will receive an invitation from the U.S. Census Bureau to participate in the 2020 Census. Our mission with this campaign was to ensure that Nevadans get their fair share of federal resources and Congressional representation by encouraging the full participation of all Nevadans in Census 2020. In Partnering with The Ferraro Group in Las Vegas/Reno, we were able to design a campaign that captured the faces of the people of Nevada. We gathered Nevada's everyday heroes; Teachers, firemen, construction workers, and doctors -- among many others.

Today, we are out in Las Vegas on a shoot with Vice Chancellor for Workforce Development, Frank R. Woodbeck. (pictured below)

Woodbeck is responsible for launching workforce development initiatives within all NSHE institutions, including two universities, a state college, and four community colleges. He also advocates for advancements within the state that support workforce growth and stability in Nevada.

It is essential that every Nevadan is counted in the 2020 Census to ensure that the federal government is meeting Nevada's needs. There is more than $675 billion in federal funds, grants, and support to states, counties, and communities based on census data. That funding goes towards schools, hospitals, roads, public works, and other vital programs.

Since Nevada has experienced a population boom in recent years, it is more important than ever that each and every Nevadan be counted. Nevada will rely on the 2020 Census to determine funding needs for infrastructure projects, economic development programs, job training, schools, and other activities for the next decade.

Nevada Matters. Be Counted.

Learn how you can participate at

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