Mount Airy Casino Resort is Pennsylvania's premier destination casino resort. It is the only casino resort to receive the AAA 4 Diamond award due to outstanding customer service and accommodations. Mount Airy called upon Magnum to re-image their entire property which took their outdated brand and campaign and turn it into something ExtraordinAIRY.
Magnum started by developing a new identity that was aligned with the new modern corporate vision. We developed a campaign around their extraordinary amenities and their beautiful location. The "ExtraordinAIRY" positioning evoked a level of luxury while remaining unique to Mount Airy. The photo and videoshoot was reminiscent of a high-end fashion campaign which utilized a model positioned in scenes associated with their amenities. Magnum wrote and produced a piece of music to be used on radio and for video.
Photo & Video Shoot