Magnum's media buying power extends across the country and across the web.
Case Study: Chukchansi Casino
The Challenge: The casino closed more than a year before under turbulent circumstances, and Magnum was charged with generating media buzz around their re-opening that would create a welcoming environment in the local community. Chukchansi Gold Resort & Casino had a strategic objective to drive traffic and revenue to the casino floor with the reopening of the casino. The ability to quickly create and deliver campaigns to drive traffic in short time frames is a key marketing need for Chukchansi Gold Resort & Casino.
Strategy: Develop a fully-integrated multi-media campaign to be applied across multiple messages that communicates that Chukchansi Gold Resort & Casino offers the latest slots to fast-action table games, casual to elegant dining, luxurious lodging and heart-pounding entertainment – Chukchansi is your California destination. The campaign was designed to be integrated across all channels including traditional media and digital media and most importantly, the delivery of the Chukchansi experience. It’s a new day at Chukchansi and a new approach.
Results: Overview of added value negotiated for Chukchansi's media buys. Within TV, we were able to add an additional 41% on to the spend in the form of bonus spots, new sponsorships, and online exposure. Within Radio, we were able to add an additional 38% on to the spend in the form of bonus spots, sponsorships, and web banners in addition to production by One Putt Broadcasting. We were additionally able to secure added value in print: publications including the Madera Tribune published Chukchansi's press release prior to opening. Additionally, MNI has offered 10% added value of the MNIX schedule in addition to what we purchased.