Fresh With A Kick!

Laguna Burger started as a small roadside burger stop on the famous Route 66 in New Mexico. Known for their famous green hatch chillies and fresh local beef, word spread and they soon became a "must stop" for all foodies. Laguna Burger decided to expand their reach with multiple location and called upon Magnum to help brand and market their world famous burger. 

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Magnum has branded over 300 restaurants and knew that Laguna needed a unique logo and advertising message especially in the overcrowded burger space. The logo contains their signature ingredient, the green hatch chillies, and their classic red and white decór. Their name derived from the Laguna Pueblo, a native American tribe. Their unique flavor was as delicious to eat as much as their unique name was fun to say. Magnum developed a billboards, radio and TV campaigns that revolved around these core brand identifiers.