Grand Lucayan

Be Here

Magnum's marketing task was to convincing people WHY they should be vacationing at the Grand Lucayan in the Grand Bahamas. Research showed that the reason people take Caribbean vacations is because they want to experience something that they can't experience at home. Magnum developed the "BE HERE" campaign that connected directly with those experiential desires.

Grand Lucayan ad2.jpg
Grand Lucayan ad3.jpg
Grand Lucayan ad1.jpg