Food & Beverage
Magnum is a branding agency with a proven record of developing modern, attractive, and engaging brand in the food and beverage industry. We can help you take your products to the next level. Magnum work's with you to develop a complete brand system. Including logo design, menu design, signage, collateral, advertising and online marketing.
Magnum has created and launched hundreds of restaurant brands. We've sunk our creative teeth into steakhouses and loaded our plate full of buffets. Check out our full F&B creative services here.
Case Study - Farmer's Pick Buffet
When Isle of Capri Casinos needed to create a defining amenity that would separate their casino properties from competitors in the marketplace and be a truly unique food service choice for the industry they turned to marketing for help.
Our hospitality SME’s began by looking at top box scores for what kept regional managers up at night. Most all indicators pointed to their buffet. The number one feeder in most every casino property industry wide and how many properties define their experience.
Through research and coordination with procurement and risk, we embarked on one of the most ambitious projects the company had ever undertook. Reinventing their buffets around local farm to fork fare.
Case Study - Laguna Burger
Laguna Burger was a small single store located off of Route 66 in Albuquerque, New Mexico. Over a 20 year period they became world famous for their Green Hatch Chile burger called the Laguna Burger and were looking to franchise the operation. Magnum was responsible for rebranding and building a new brand personality for Laguna Burger.
After much discussion with the Laguna Brand owners and executive chef, Magnum focused on the two elements that made the burger so famous, freshness and flavor. We were then able to create a campaign around the positioning, “Fresh with a Kick!”
Laguna Burger newest chain store just launched on December 1, 2017 in downtown Albuquerque. Currently the store has exceeded profit projections.