Fast Track to Fun

Since 1922 Ellis Park Race Course has been the center of entertainment for the Henderson Kentucky area.

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People have always been allured by the “Sport of Kings” but as Ellis Park approaches its 100 years it needs to evolve and adapt while still retaining a connection to its storied history.

Ellis Park needs to bring awareness to the $125 million dollars in capital investment ranging from a new buffet, new gaming area, new players card program and the renovated Dade Park Grill.

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Magnum developed a new logo identity that was more modern and not racing centric. The new positioning for this campaign,"Fast Track to Fun", paid homage to the properties history with a new exciting twist. The revised advertising campaign utilizing the jockeys as the spokesperson and integrated them into the casino and its amenities.