Fast Track to Fun
Since 1922 Ellis Park Race Course has been the center of entertainment for the Henderson Kentucky area.
People have always been allured by the “Sport of Kings” but as Ellis Park approaches its 100 years it needs to evolve and adapt while still retaining a connection to its storied history.
Ellis Park needs to bring awareness to the $125 million dollars in capital investment ranging from a new buffet, new gaming area, new players card program and the renovated Dade Park Grill.
Magnum developed a new logo identity that was more modern and not racing centric. The new positioning for this campaign,"Fast Track to Fun", paid homage to the properties history with a new exciting twist. The revised advertising campaign utilizing the jockeys as the spokesperson and integrated them into the casino and its amenities.
Photo & Video Shoot