Choosing the Right Agency

“At the end of the day, having a strong Brand is having a good story to tell, and good Marketing is simply telling that story effectively.” Ernie Stevens, Chief Marketing Officer: CHOOSING THE RIGHT AGENCY One of the questions I have heard asked numerous times is “How do you know if an agency is the “right” agency or not for our business? " Over the years I have found that there are certainly many factors that go in to choosing the right agency for your business. For instance, if you have an existing agency relationship, do they understand your properties place in the market? Do they have all of your best interests at heart? Is their “creative” actually creative? Is it creative enough t

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