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July 31, 2017

Summer is all about keeping it fresh. During the summer months, fresh fruits, fresh vegetables, and fresh air surround you. But what about a fresh new campaign?

While some think it's the perfect time to enjoy vacation, now is actually the time to hit your audience hard...

February 28, 2017

Partnership to deliver years of expertise in the marketplace for large-scale and complex marketing and management solutions.

Magnum Integrated Marketing (Magnum) has announced today the formation of a new partnership with The Hartmann Group to help provide the...

January 12, 2017

1) Influencers Drive Revenue:

It’s 2017. That being said, it’s no secret that in today’s world your brand should be on social media. We have a saying at Magnum Integrated Marketing, “If you’re not building your brand online, you’re not building your brand.” While that h...

November 9, 2016

Its always a great time of the year for us here at Magnum when the Global Gaming Expo (G2E) arrives in Las Vegas.  It gives us ample time to spend with our clients….check in on old friends  and of course see all that’s new and exciting in our industry.

G2E 2016 def...

August 1, 2016

At the end of the day, having a strong Brand is having a good story to tell, and good Marketing is simply telling that story effectively.” 

Ernie Stevens, Chief Marketing Officer:

CHOOSING THE RIGHT AGENCY

One of the questions I have heard asked numerous times is “How do...

June 8, 2016

Magnum Integrated Marketinghas announced that it has hired Media VeteranErnieStevens IIIas the company's Chief Marketing Officerto lead the company’s efforts nationwide and abroad.

As CMO, Mr Stevens willberesponsible for overseeing the planning, development and executi...

April 7, 2016

The evolution of Tier Benefits should be a constant progression and in response to market attributes or competitive adjustments. Some benefits have become standards across most jurisdictions. Based on a guest’s tier level, these standard benefits include percentage dis...

March 9, 2016

 

There are a few casino properties that have taken the time to create a social media policy. Some, not all, casino properties that have created a social media policy have written a social media policy that is poor. A poorly written social media policy can restrict and...

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SOCIAL MEDIA FOR CASINOS

March 9, 2016

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November 9, 2016

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